Southwest Airlines is expanding its Mile High Heart concept in Mile High City with two new collaborations ahead of the basketball and hockey seasons.
Southwest announced during a business event in Downtown Denver that it is now The Official Airline of the Denver Nuggets (NBA) and Colorado Avalanche (NHL), joining the Colorado Rockies.
From the hardwood to the ice, we're excited to collaborate with the Nuggets & Avalanche.
Southwest Airlines' VP of Marketing stated partnering with these two great franchises lets us convey our Mile High Heart for the community's passions. "Our collaborations go beyond arena or ballpark names.
They bring the community together to unite behind a common cause, help underprivileged groups, celebrate important occasions, and serve the city with our legendary Heart and Hospitality."
The Nuggets and Avalanche will show their LUV for Denver via player appearances, new digital material, and innovative partnerships this season.
Southwest is also supporting the Colorado Avalanche Charity Brunch and other Nuggets and Avalanche humanitarian events with Kroenke Sports Charities.
“We're tremendously happy to introduce Southwest Airlines as the new official airline partner of the Denver Nuggets and Colorado Avalanche," said Kroenke Sports &
Entertainment's SVP of Partnership Marketing & Media Sales Southwest, a major airline and Colorado employer, has long supported Denver and the Rocky Mountains.
The award-winning airline will also feature the Nuggets' “Mile High City Nights” platform and the Avalanche's “Division Rivalry Nights” series.
Sweepstakes and yearly championship night activations celebrating Southwest and Kroenke Sports Charities' synergistic efforts to assist Denver allow fans to see their teams play in person while on the road.