Many believe variety is the spice of life, and one prominent pizza restaurant has gone rogue and added a burger to its menu.
Even though October is national pizza month, the popular pizza chain with nearly 200 locations is advising guests not to purchase pizza.
Yes, you read correctly. Forgoing California Pizza Kitchen's trademark pizzas for the West Coast Burger is rewarded.
California Pizza Kitchen's first burger in 35 years is the West Coast Burger. This Tuesday, all company-owned restaurants will offer the new
burger, which combines wagyu, chuck, and brisket with melted cheese, Nueske's applewood-smoked bacon, caramelized onions, tomato,
The inventor of California-style pizza wants to spotlight their other excellent non-pizza foods during national pizza month. In addition to
the new West Coast Burger, rewards members who order salad, pasta, or other non-pizza dishes will receive a free pizza at California Pizza Kitchen on their next visit.
"We love our California-inspired pizza, and it will always be our first priority," said CPK EVP and CMO Scott Hargrove. "This month, we're
boycotting pizza because our non-pizza menu options don't often get the same attention. Explore our menu and try something new. Whether
it's a Thai Crunch CPK salad, a Kung Pao Spaghetti combination, or a unique spin on a comfort cuisine like our 'West Coast Burger,' there is so much menu inventiveness to explore."